How to Create a Google Knowledge Panel – Complete Step by Step Guide
A Google Knowledge Panel is an information box shown by Google for famous people, artists, creators, authors, companies and public figures. It appears on the right side on desktop and at the top on mobile. In this article you will learn how to qualify for Google Knowledge Panel and how to add Person Schema.
What is Google Knowledge Panel?
Google Knowledge Panel is powered by Google Knowledge Graph. It collects verified information from trusted sources such as websites, profiles, books, music platforms, news, Wikipedia, and schema markup.
Important Note
You cannot manually create a knowledge panel instantly. You can only optimize your identity and make yourself eligible. Final decision is taken by Google automatically.
Requirements for Getting a Google Knowledge Panel
- Your name must be searchable on Google
- Same name everywhere on the internet
- Strong public identity
- Official website with your name
- Structured data (Schema.org Person)
- Profiles on trusted platforms
- Mentions on third party websites
Myths People Believe (Wrong Information)
- You can create panel in one day
- Only schema is enough
- Buying backlinks gives panel
- Any new person can create it
The truth is that the Knowledge Panel appears when Google is confident that you are a notable public entity.
Steps to Get a Google Knowledge Panel
Step 1 – Create Your Official Website
Your website must clearly show your name, bio, photo, work, links and contact page.
Step 2 – Use Same Name Everywhere
Example: Ravir Scott must be same on all platforms without spelling changes.
Step 3 – Add Person Schema Markup
This is very important because Schema tells Google who you are in structured format.
Step 4 – Create Profiles on Verified Platforms
- Spotify / Apple Music
- Amazon Author / Goodreads
- IMDb
- GitHub / Medium / Dev
Step 5 – Get Mentioned on Other Websites
Appear in interviews, PR articles, blogs, reviews or news sites. These act as proof that you are a public personality.
Step 6 – Verify the Knowledge Panel
When your panel appears, click Claim this Knowledge Panel. Verification is done through email, social profiles or Search Console.
Benefits of Knowledge Panel
- Increases trust
- Shows your identity officially
- Improves brand value
- Makes you look verified
- Boosts search visibility
Where to Place Schema?
- Inside head section of your site
- Only one person schema per page
- Do not put schema inside body text
- Test schema in Rich Results Test
Final Conclusion
Google Knowledge Panel depends on your online identity, popularity, structured data and public recognition. You cannot force Google to create it, but you can qualify yourself by following the steps mentioned in this article.